Dunkin Donuts Signs on as Sponsor of the MAAC
MAAC Sports
Edison, N.J. - The Metro Atlantic Athletic Conference has announced a marketing partnership with Dunkin Donuts.
Dunkin' Donuts, is the largest coffee and baked goods chain in the world, serving more than 3 million customers per day with high quality coffee, bagels, donuts and other baked goods since 1950.
As part of their agreement with the MAAC, Dunkin Donuts will host a display on the concourse of the Times Union Center for the general public to visit during the 2010 Citizens Bank MAAC Basketball Championships.
"The MAAC membership is extremely pleased to align itself with such a highly thought of brand with great products, which are bought by our coaches, students and fans every day," notes Rich Ensor, Commissioner of the MAAC.
"Adding a major brand like Dunkin Donuts to the MAAC Basketball Championships is a sign of success for both of us", said Jeff Long, President of Pattison Sports Group. "We look forward to activating this partnership in-season and post-season."
About Dunkin' Donuts
Founded in 1950, Dunkin' Donuts is America's favorite every day, all-day stop for coffee and baked goods. Dunkin' Donuts is a market leader in the regular/decaf coffee, iced coffee, hot flavored coffee, donut, bagel and muffin categories, and the largest coffee and baked goods chain in the world. Dunkin' Donuts has earned the No. 1 ranking for customer loyalty in the coffee category by Brand Keys for three years running. The company has more than 8,800 restaurants in 31 countries worldwide. In 2008, Dunkin' Donuts' global system-wide sales were $5.5 billion. Based in Canton, Massachusetts, Dunkin' Donuts is a subsidiary of Dunkin' Brands, Inc. For more information, visit www.DunkinDonuts.com.
About the Metro Atlantic Athletic Conference
The MAAC, headquartered in Edison, N.J., consists of 10 member institutions: Canisius College, Fairfield University, Iona College, Loyola University Maryland, Manhattan College, Marist College, Niagara University, Rider University, Saint Peter's College and Siena College. Pattison Sports Group is the league's marketing consultant. For more on the conference please visit, www.maacsports.com.