MAAC and The Jimmy Fund team-up to support Dana-Farber Cancer Institute

Courtesy:  MAAC Sports
Release:  January 25, 2013

Edison, NJ - The Metro Atlantic Athletic Conference (MAAC) and the Jimmy Fund are teaming up for the 2013 MAAC Basketball Championships to raise contributions for Dana-Farber Cancer Institute. Dana-Farber Cancer Institute is among the leading cancer research and care centers in the United States.

The Jimmy Fund raises funds for adult and pediatric cancer care and research to improve the chances of survival for cancer patients around the world. Since 1948, the generosity of millions of people has helped the Jimmy Fund to save countless lives. Contributions also help reduce the burden of cancer for patients and their families.

"We are proud to be partnering with the Metro Atlantic Athletic Conference," said Suzanne Fountain, Director of The Jimmy Fund. "Our partnership with the Conference and its student-athletes will enable us to make great strides in pediatric and adult cancer care and research at Dana-Farber and The Jimmy Fund."

As part of the partnership, the MAAC will be running a text-to-give campaign where fans can text "JIMMY" to 22122 to contribute $5 to the Jimmy Fund*. There will also be Jimmy Fund canisters at MAAC basketball contests throughout the remainder of the regular season for fans to contribute. The culmination of the partnership will be at the 2013 MAAC Basketball Championships where a giant Jimmy Fund canister will be located at the MassMutual Center where the MAAC encourages fans to help to fill the can with their donations.

Those who attend the 2013 MAAC Basketball Championships will also be contributing with a part of the proceeds from their ticket purchases. For fans who purchase tickets to the Championships, $2 of every ticket of more than $15 and $1 from every ticket sold of $10 or under will benefit the Jimmy Fund.

"The MAAC is excited to partner with the Jimmy Fund for the 2013 MAAC Men's and Women's Basketball Championships at the MassMutual Center in March," notes Richard J. Ensor, Commissioner of the MAAC.  "The MAAC and its student-athletes closely identify with the mission of the Jimmy Fund and hope this partnership will assist the Dana-Farber Cancer Institute as it seeks to provide cancer patients with the best treatment available today while developing tomorrow's cures through cutting-edge research."

The MAAC will be involving the Student-Athlete Advisory Committees (SAAC) on each campus to assist in spreading the word about The Jimmy Fund and collecting contributions for the organization. The institution's SAAC that raises the most money will be awarded a prize after the MAAC Basketball Championships.

The MAAC Men's and Women's Basketball Championships will be held from March 7th  through March 11th at the MassMutual Center in Springfield, Mass.

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About Dana-Farber Cancer Institute

Dana-Farber Cancer Institute is a principal teaching affiliate of the Harvard Medical School and is among the leading cancer research and care centers in the United States. It is a founding member of the Dana-Farber/Harvard Cancer Center (DF/HCC), designated a comprehensive cancer center by the National Cancer Institute. It provides adult cancer care with Brigham and Women's Hospital as Dana-Farber/Brigham and Women's Cancer Center and it provides pediatric care with Boston Children's Hospital as Dana-Farber/Children's Hospital Cancer Center. Dana-Farber is the top ranked cancer center in New England, according to U.S. News & World Report, and one of the largest recipients among independent hospitals of National Cancer Institute and National Institutes of Health grant funding. Follow Dana-Farber on Facebook and on Twitter @danafarber.

About the Metro Atlantic Athletic Conference
The MAAC, headquartered in Edison, N.J., consists of 10 member institutions in 2012: Canisius College, Fairfield University, Iona College, Loyola University Maryland, Manhattan College, Marist College, Niagara University, Rider University, Saint Peter's University and Siena College. The MAAC will add Monmouth University and Quinnipiac University for the 2013-14 season.  Pattison Sports Group is the league's marketing consultant and has the exclusive sales rights to the MAAC.  For more on the conference please visit, Follow the MAAC on facebook and on twitter @MAACSports.


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