Hamilton Cook was named Director of New Media/Marketing & Ticket Sales in July of 2011. He was appointed the Assistant Director of Marketing & Ticket Sales in June of 2010.

Cook assist in the marketing, promotion, and development of the MAAC brand through the leagues broadcasting platforms and the various forms of new and social media. He is responsible for all aspects of Swishing for Springfield, operational responsibilities during televised MAAC Basketball contests and he oversees the MAAC ticket sales operations for MAAC championship events and services. Cook also serves as the primary media contact for volleyball and women's lacrosse and oversees all aspects of the MAAC Pepsi Goodworks Challenge.

During his time at the MAAC, Cook has assisted with host operations during the 2013 NCAA Division I Women's Basketball Regional in Bridgeport, CT. He served as the main ticket operations contact for the 2012 NCAA Rowing Championships at Lake Mercer in Mercer Park, New Jersey. Cook also severed as the liaison to the NCAA Operations Director during the 2011 NCAA Division I Wrestling Championships at the Wells Fargo Center in Philadelphia, PA.

Cook completed an internship during his spring term of college with the MAAC in 2010. He performed various duties in preparation for several championships which included creating game programs, updating yearly awards, and assisting with on-site operations during each championship. He also assisted at the 2010 NCAA Division I Men's Basketball Championship First and Second Rounds in Buffalo.

Cook graduated in May of 2010 from Johnson & Wales University with a Bachelor's of Science degree in Sports/Entertainment/Event Management with a concentration in Sports Management. While an undergraduate, he worked for Team Ops performing various operational duties at Gillette Stadium and Boston College. He also worked for SMG at the Rhode Island Convention Center.