Hamilton Cook serves as Assistant Commissioner for New Media. Cook previously served as the league’s Director of New Media since July of 2011. He joined the MAAC staff in March of 2010 as an intern before he was appointed the Assistant Director of Marketing & Ticket Sales in June of 2010.

In his role as the Assistant Commissioner, Cook serves as the primary contact on the MAAC’s ESPN broadcast package and oversees ESPN3 school productions, and the MAAC.TV network. He has oversight of the marketing support services including sponsor fulfillment, ESPN commercial inventory, promotions, and event specific items. Cook also oversees the media servicing of the league including, the leagues social media platforms, statistics, ticket operations, and video operations. Additionally, Cook supervises the new media staff and serves as the primary media contact for men’s basketball, women’s soccer, women’s lacrosse, and softball.

In his prior role as Director of New Media, Cook assisted in the marketing, promotion, and development of the MAAC brand through the leagues broadcasting platforms and the various forms of new and social media. He was responsible for all aspects of the MAAC Goodworks Challenge, Swishing for Springfield, the Commissioner’s Cup, operational responsibilities during televised MAAC Basketball contests and he oversaw the MAAC ticket operations. Cook also served as the primary media contact for men's basketball, softball, volleyball, women’s basketball, women's lacrosse, and women's soccer.

Prior to being named Director of New Media, Cook served as the Assistant Director of Marketing & Ticket Sales for one academic year. In his role as Assistant Director of Marketing & Ticket Sales, he managed and administered all aspects of the MAAC ticketing system through and was responsible for Dorna sponsorship fulfillment during all MAAC ESPN basketball contest. Additionally, Cook coordinated in-game basketball promotions, tracked sponsored elements during basketball games, and prepared year-end reports for sponsors and ad agencies.  

During his time at the MAAC, Cook has served as the Host Media Coordinator for both the 2015 NCAA Women’s Basketball Regional in Albany, New York and 2014 NCAA Division I Men’s and Women’s Northeast Cross Country Regional at Van Cortlandt Park in Bronx, New York. He has also assisted with host operations during the 2014 NCAA Men’s Basketball Second and Third Rounds in Buffalo, New York and the 2013 NCAA Division I Women's Basketball Regional at Webster Bank Arena in Bridgeport, Connecticut. Cook served as the primary ticket operations contact for the 2012 NCAA Rowing Championships at Lake Mercer in Mercer Park, New Jersey and also served as the assistant to the Tournament Director during the 2011 NCAA Division I Wrestling Championships at the Wells Fargo Center in Philadelphia, Pennsylvania.

Cook completed an internship during his spring term of college with the MAAC in 2010. He performed various duties in preparation for several championships which included creating game programs, updating yearly awards, and assisting with on-site operations during each championship. He also assisted at the 2010 NCAA Division I Men's Basketball Championship First and Second Rounds in Buffalo, New York.

Cook is a member of the Minority Opportunities Athletic Association (MOAA) and National Association of Collegiate Marketing Administrators (NACMA) in conjunction with the National Association of Collegiate Directors of Athletics (NACDA). He is also a member of the U.S. Basketball Writers Association (USBWA).

Cook earned his degree in sports/entertainment/event management with a concentration in sports management from Johnson & Wales University in May of 2010. While an undergraduate, he worked for Team Ops performing various operational duties at Gillette Stadium and Boston College. He also worked for SMG at the Rhode Island Convention Center.